SEO For Beginners 2017 – How to Rank High In Google?
In this guide i’m going to share with you several SEO techniques that you can apply to your website so you can get a lot more traffic coming from Google. I’m going to focus mainly because google is the main search engine on the internet someone that receives the most traffic so when you’re focusing on SEO you should always think about Google and also why do you actually want to get more traffic from Google.
Well one, it’s completely free so you don’t pay for it if you know what you are doing you can get highly targeted traffic. I’m talking about people that are really interested on the content that you have inside of your website and the third thing reason is if you get more traffic coming from Google you can also do a lot more money on the Internet so in this video I’m going to talk about SEO buckle up your seat belt and let’s get started okay so the first question is what is SEO well se has nothing more than you optimizing your own website so you can achieve better results instead of Google search engine for the search term that you’re targeting and a search term is basically anything that you go to google and you type in and set up this small search box because you want to find relevant websites to that topic so you can read more information about that topic so for example let’s say that I wanted to bake some chocolate chip cookies and I wanted to find some really amazing recipes related to that so what I would do was I would go over here and I would write something like best chocolate chip cookie recipe and this over here is exactly what a search term is or you can also call it a keyword.
Now once I press google search you can see that I immediately get a listing of ten website pages related to best shop best chocolate chip cookie recipe now let’s say that I’m the person who is trying to find more information about this and you’re the person who has a website page related to best chocolate chip cookie recipe what you would want to accomplish through SEO it was you would want the website page appearing on the first page of results which is this one for best chocolate chip cookie recipe and the reason why you would want to accomplish that is because this first page of results this website is over here are the ones that are receiving the most visitors because as you can see below you have several pages all related to the same topic but quite honestly it’s very rare for anyone to actually get to the second or to the third page and very less to the first page of results so what most people do is they search for something let’s say best chocolate chip cookie recipe and they stick on this first page of results and they go to one of this way they said they can see over here and most commonly what they do is they search for something and they immediately go to the three first websites that they can see on this listing and I bet that this first web site that you can see on this listing this first web site over here is certainly the one that is receiving the most visitors from all of the web sites appearing on this listing so that’s exactly what you are trying to accomplish when it comes to SEO.
You want your website to rank well on this listing so you can get more and more visitors so you want to at least try to rank on the first page of results for any search term or and if possible on the three first positions of this listing because those are the websites that will receive the most traffic from them all and when it comes to SEO there are two parts to it you have on page SEO and on page SEO is basically anything that you can do inside of your website so you can achieve better results inside of Google search engine and then you have off page SEO which is basically everything that you do outside of your website so you can achieve better results in Google search engine so let’s start by talking about on-page SEO for you to understand why I need to do SEO when it comes to your website the first thing that you need to understand is how exactly does Google search engine actually works and over here in front of you you have a very basic image explaining exactly that it’s important to notice it’s not humans that perform all of this work it’s not humans that go from one website page to another analyze all of their content and see exactly where that website page needs to appear in Satta google’s listing because that would be very time-consuming would be very monotonous because every single day new websites are appearing other websites are updating their content publishing new content so it would be nearly impossible for people to perform all of that work what we have is robots or you can also call them crawlers these are programs made by Google and basically what they do is they go from one website down analyze their content see exactly what that website page talks about and based on all of that information, they gather they know exactly where that website page needs to appear inside of Google’s listing and afterwards they perform the same action they jump to another website page perform the same action.
In the past all that you needed to do to get a good ranking on Google was basically spam your keywords throughout your website several times and fortunately things have changed a lot since then and you shouldn’t do that because if you just spam your keyword everywhere possible inside of your website you will actually get penalized by Google nowadays it’s more important about thinking about user experience by this I mean people going to your website and having an overall good experience inside of your website this depends on a lot of different factors most which I’m going to talk about throughout this video for example it depends on providing high quality content inside of your website providing relevant content inside of your website also having a good navigation inside of your website and if you want to get better ideas of what exactly you need to do after watching this video something that you can do is simply going to more popular websites inside of your niche and seeing exactly how they are stretching their own content because if the arse is sitting on the Internet then certainly they are doing something right and you can also imitate their structure inside of their content but I’m not saying for you to copy their content because you should never do that I’m just saying for you to see exactly what they are doing probably they are providing high quality images they are providing a lot of instructions inside of their content they might even be providing videos inside of their content so just get an idea of what they are doing and try to do the same thing inside of your website another website where you can go is called Wikipedia because typically the content that Wikipedia has is well SEO and you can see after you watch this video you can see exactly they they putting the things that I’m going to talk about throughout this video in practice throughout their website pages okay so let’s talk about the first thing that you should always be cautious when it comes to SEO so the first thing that you should pay attention on your website is see that if you have a responsive theme installed in this case I’m using WordPress and most themes that you can install nowadays are immediately responsive this is very important because more and more people are using mobiles and cell phones to go to your website and other websites out there and it’s important for you to have a layout in your website which will automatically adjust to their screen so they can see your website easily and it’s not only because of that it’s also because recently Google came out with the new update called mobilegeddon and basically they will penalize every single website which aren’t mobile friendly.
For you to see if your website is mobile-friendly all that you need to do is just grab the window where you have your website and just decrease the window size until we have the size of a mobile screen and if you see that your website automatically adjusts to the screen then that means that it’s mobile-friendly if it’s if it doesn’t adjust to this screen size then it’s not mobile-friendly and I recommend if you are using WordPress to install a new theme that is mobile-friendly or if you don’t aren’t using mobile friendly then you probably need to program that theme so it can be positive but whatever you do make sure that you have a responsive theme install on your WordPress website another part that is really important nowadays is the upload time of your website and this is basically the amount of time that your website takes to upload on someone’s computer mobile cell phone screen and so on and especially nowadays because most people are using mobiles and cell phones they are on the go and they simply don’t like to wait a long time for a website to appear on their screen so this is really important because of that and also because Google uses this has a mattre to to see the quality of your website so it’s important for you to have a good uploading time for your website and for you to check for you to actually analyze the the time that your website takes to a plot you can go to a website called pingdom test speed so you go over here to this website and you just need to put the URL over here of your website which is this one, press test now and this will is well actually see in a few seconds the amount of time that your website takes to upload so actually just took one second to upload my website which is really really fast as a good performance this website and this depends on a lot of different factors.
it depends for example on if your web host has a good connectivity to the Internet they have a slow connectivity to the internet then website will also take longer to upload it also depends on the theme that you are using on your website if you are using a theme that has a lot of coding then it will take also longer for your website to upload another thing is also the plugins that you have installed on your website if you have a lot of plugins installed on your website then usually takes longer for your website to upload and also depends on the plugins that you are using for example some time ago I figure out that jetpack which is a plugin for WordPress and actually it’s a pretty good plugin but I found out that it nearly took one second to upload on my website and I know that one second might not sound much but on the Internet it’s a huge amount of time.
If you want to see how you can actually analyze the amount of time that your plugins are taken to a put on your website you can click on the link that you can see on the screen so you can watch my other video where I explain this all in detail another thing that you can do so you can improve the the speed of your website is use a service called cloud clear and actually actually I’m going to leave the links on description from this video so you can go to this this website and the other one but this is a free service and it actually helps you improve the speed of your website basically what happens is when you have a website all of the information of your website is install on your web host servers for example if your web host servers resides in the United States then if someone is trying to access your website from China then it takes longer for that person to be able to see your website instead of someone who resides in the USA so something that you can do is use this server this service called cloud Flur and basically what happens is your website gets copied to their servers and their servers are spread all over the role so what happens is if someone is trying to assess your website from China then they will assess the nearby server that they have probably in Asia and they will be able to see your website faster on their computer or mobile screen so you I really recommend for you to use this servers because it helps you a lot when it comes to that so that’s about up how you can improve your uploading time now let’s talk about the plugins that you actually need to install so you can optimize your website let’s go to WordPress dashboard and let’s go to the plugins section and add new the first plugin that you want to install is called WP super cache and sometimes this comes already with the installation of WordPress so as you can see I already have this plug-in installed and I’m not going really in detail with how you can use this plug-in and the other word which I’m going to talk about next because if I did that then it would be probably more two hours of video and you certainly don’t want to watch that but if you want to learn more details about this plugin and though the next one I’m going to talk about I’m going to leave a link on the screen so you can click on that link and watch my other video where I explain them in detail anyway WP super cache will allow you to improve the performance of your website so I can upload faster on someone’s computer or mobile screen the other plugin that you want to install so you can optimize your website and this is really important it’s called Yoast SEO and this is possibly one of the best plug-ins out there for this basically this plug-in allows you to customize each page individually of your website so you can better wipe those pages on Google as you can see I already have it installed but if you don’t have it installed you will see the Install Now button and you just need to press on this button and press in the next page activate so you can start using this plug-in then you can see that a new section will appear on your sidebar and you want to go to this section because the first thing that you always want to do is simple optimize the front page of your website so you get to SEO and you click on titles and metas on titles and metas you want to go to home page and you can see that once you get to home page you this you have over here a template but you don’t want to really use a template for this because the reason why you don’t want to use the template is because you want to optimize each page of your website and it’s important to notice that each page in your website can pretty much rank for one or if multiple keywords at the same time so in this case you put over here the keyword that you want for some reason I pressed okay so over here you put the keyword that you want for your homepage and it’s important to notice that your homepage is basically this one and meta meta this is the meta title and this is the meta description the meta title and the meta description is the same title in the same scription that will appear later on on the google search engine results page it’s always important for you to add an enticing title where you include your your keyword over here and also an enticing description so people will actually see it and want to click on that link so they can go to your website and also this meta title will also appear on your top section of your browser actually once I change this you will be able to see that it will change on the top section of my website so over here it’s really not relevant but I put over here let’s say that best chocolate chip cookie but you certainly want to put something that is more enticing than this this is just an example and over here you just put a description so you want to put over here a description and also the meta title over here you want to include the the keyword of your homepage the one that you want to rank for or you can even include several keywords but make sure that you make this appear natural don’t start spamming your keywords everywhere possible as I said nowadays it’s about user experience and you just put some keywords so Google will have an easier time intensifying the content inside of your page and you might want even to put over here a few keywords inside of your description like chocolate-chip cookie the reason why you want to put your keywords over here on description it’s not that nowadays this has any value when it comes to SEO but the reason is in the search engine when someone sees this page on the listing on google it will appear bold and that will actually entice people to click on this link more than the other ones who Pro which probably don’t have anything appearing bold on description so once you have this part then you just need to Save Changes now the other thing that you want to do is you want to go to this extension which is XML sitemaps an XML sitemap there’s not much that you really need to do over here the only thing that you should make sure is if this function is actually working on your website or not
The last missing ingredient it’s called patience you gotta be patient if you want to see any kind of results that come from SEO because you might apply everything which I’ve spoke about in this video today on your website but honestly it will take probably a couple of months until we start seeing any kind of results especially if your website is new it might take three to six months until we start noticing any kind of traffic coming from Google so big patience always work on your website build new content and always apply the strategies which I mentioned in this video and you will start seeing more and more traffic coming from Google so this is really a long-term investment on the traffic that you can get to your website and initially it should always focus on social media networks so you can start getting some initial traffic to your website and that’s always something that motivates you because you will get some some people reading your content leaving some comments and website and so on so that is all for this video I hope you enjoy and that you learn a lot in this video if you enjoyed this video please subscribe and leave a like below so you can also receive some weekly video updates where I talk about WordPress about SEO and much more so stay there and stay tune with more pro site tutorials.