If you are looking to grow your business in 2018, one easy way to jumpstart your sales within just 30 days is by turning your website into a sales funnel or using a funnel as an add-on to an existing site in order to focus in on one particular product or service. Right now, the best funnel software packages are Builderall and Clickfunnels, and each of them has its own share of loyal and passionate users.
But which one of these marketing software solutions is right for your business? Let’s take a closer look at the pros and cons of both Clickfunnels and Builderall.
What Are Sales Funnels?
If you haven’t jumped onto the sales funnel bandwagon yet, they are one of the most effective ways of creating a relationship with your clients and customers, and one of the best ways to sell your products and services. In the history of digital sales, funnels are the pinnacle of marketing ingenuity and UX design. To fashion a great funnel, it must combine both marketing savvy and web design into a seamless experience.
How do they work? Simple: your prospective client or customer is sent to a landing page via ads, emails, search results, or a link of some kind. This elaborate and expertly crafted page is one half sales pitch, one half “tell all.” You reveal yourself as well as your business, what you are all about, in hopes that you create a bond with the reader. This is an unconventional way of looking at a sales funnel, but I believe that the reason why they work is because of the strong connection that they form with the clients and customers.
The goal is not only to sell a product, but to create a repeat buyer. By including various deals, limited time incentives to buy, valuable free information or bonuses, and keeping them hooked with a good set of follow-up emails or one-time-offers / upsells, you effectively “funnel” the client or customer toward a bigger and better product.
There are many ways of going about creating a funnel, but the best ones seem to be constructed from software specifically designed to create them. Funnels, you see, are extremely complex web pages. They require many “moving parts”: dynamic buttons, video players, webinar modules, forms, timers, shopping carts, and more. A random marketer may be able to create a basic web page with limited experience, but a sales funnel should only be built by a professional.
This is important. In this industry, cutting corners is a regular practice. In this instance, I caution highly against it. Cutting corners by attempting to build and promote your own sales funnel could be disastrous. Yes, both Clickfunnels and Builderall go a long way in making the process of building a funnel easier, but each of these software packages could have an entire year-long mentorship connected to them just to learn how they function and everything you can do with them.
If you want a funnel that performs according to your expectations, and will actually move your product or get you sign-ups on your list, you’re going to want to hire professionals to build it for you. Read on if you’re interested in such services, but first, let’s dig into both Clickfunnels and Builderall and see which service comes out on top.
Clickfunnels: Pros
Clickfunnels offers a much more powerful sales funnel creator than Builderall, including the ability to customize sales funnels by industry and business type. Moreover, Clickfunnels will walk you through all the steps needed to create some of the most popular funnel types, including squeeze pages, reverse squeeze pages, lead magnets, bridge funnels, and survey funnels. Builderall is optimized to be able to create both websites and funnels, whereas Clickfunnels was specifically designed only for funnels, though full websites are potentially feasible.
Where Clickfunnels really excels, though, is the ability to create completely responsive web pages that look as good on mobile phone or tablet as on desktop. This is especially important to keep in mind now that people are just as likely to check out your business on their iPhone or Android device as with a traditional desktop. The editor is also super-fast, even if you are using a Wi-Fi connection.
Clickfunnels: Cons
Priced at $97 per month, Clickfunnels is more than three times as expensive as Builderall (which comes in at a much more affordable $29.90 per month). Currently, Clickfunnels offers a 14-day free trial, so you do have the opportunity to give this software a test run before committing.
One other drawback is that SEO optimization is not emphasized when building your sales funnels. This means that you will already need a strong sales funnel in place, rather than relying on Google to send some organic traffic your way.
Builderall: Pros
Builderall does a much better job than Clickfunnels in clearly outlining the cost of each package and what it includes. With Clickfunnels, you need to scroll through a long sales pitch to see what it actually offers, while Builderall provides a very affordable pricing plan ($29.90 monthly or $329.90 annually) that clearly outlines what is included for that cost.
Moreover, Builderall has an editor that can be much easier for non-programmers to use. It is really a drag-and-drop system, where you can immediately see any changes to your page as soon as you make them. Builderall also has a lot of website goodies – such as a heatmap tool that will let you see immediately where prospects are clicking on your website. And Builderall has more than 1,000 templates, meaning that you can create a very visually attractive website that really stands out. While Clickfunnels has a powerful editor, it is completely outdone by Builderall in this department.
Another are where Builderall excels is in its video features. It has built-in video editing and publishing features that can be appealing for small businesses or anyone looking for this kind of software who are unwilling to shell out hundreds for stand-alone software.
Builderall: Cons
There’s a lot to like about Builderall, but one drawback is that it is rather difficult to create responsive websites with it. In other words, people viewing your website on a tablet or mobile phone may not see buttons or parts of your page if you are not careful. There are tools within Builderall to avoid this problem (including grid lines), but overall it does seem as if it is easier to create mobile layouts in Clickfunnels.
Final thoughts
So which one is the best funnel software? Both Clickfunnels and Builderall can be used to grow your business and improve the conversion rates of your sales funnel. Clickfunnels is currently the more popular option for small business owners, but Builderall is rapidly catching up and is now one of the best Clickfunnels clones.
If you don’t know a lot about coding and design, and want to keep costs down, Builderall could be the right choice for you. But for more experienced business owners, Clickfunnels can offer an important and proven way to get an edge on competitors with their powerful funnel-specific software.
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For help creating a sales funnel with either Clickfunnels or Builderall, contact Matthew Lovett, who has worked with many small business owners just like yourself to create websites that convert visitors into paying customers.